indie publishing

08/16/15 Fearless , Indie , Mob Boss Series , Romance , Ruthless , Self-Publish , Uncategorized , Writing # , , , , , ,

Self-Publishing; Week Two Lessons

You guys… it has been a CUH-razy couple of weeks. After a modest start, things EXPLODED about a week ago. I was selling about 25 books a day (if you remember from my first week blog post, I was happy with those numbers), and then one night, it jumped to 37. By the next day, it was a 158.

Screen Shot 2015-08-17 at 11.33.02 AMThis is what my ranking looks like today.

Monday is the start of my third week, and I’m currently selling about 300 books a day (it’s 11:30am as I write this, and I’ve sold over a hundred books today).

This is way, WAY more than I expected for this first book, written under a pseudonym (albeit an open one), in a genre for which I am not well known. And the really cool thing is that I can share my experience with you, because in this case, there was a definite turning point connected to a very specific marketing tool, namely a very well-designed, very well-targeted Facebook ad.

I’ve heard SO many people say they tried FB ads to no avail, but I can only conclude that my experience was due to A) a gorgeous looking ad (I didn’t design it, so I can say that), B) a pretty kick ass cover and tag line (Not Your Mother’s Mob), and C) knowledgable targeting by the folks at Authorbuzz, who have been managing my ad. I’m not sure I would have had the same results on my own, but frankly, the people at AuthorBuzz know their shit. They took charge of my ad, and within four days I was seeing crazy click though. As of now, I’ve sold over 2,000 books and have only spent about $110 on the ad itself.

So right now, that’s where I’m putting all my marketing money, and I can’t recommend AuthorBuzz enough for this and other marketing services. I know it’s hard to go out of pocket with this stuff, but if you can at all afford it, IT IS SO WORTH IT. There’s a lot of nuance to making the ad (and marketing campaign in general) work, and in my opinion, it’s harder to get the same result without the services of a company that really knows their way around this stuff.

That said, I know money is sometimes an issue, so following are some things you can try on your own;

1. Spend the money to get an excellent design from a designer who knows FB’s parameters. When I say excellent, I mean this ad has to look professional, like something you’d see in a trade journal. It has to have a super compelling tag line. And if you’re writing romance, it should be HOT (not necessarily to be confused with nakedness, because my model is in a tuxedo). Hiring a freelancer to do these ads is cheaper than you might think, usually between $25-$50.

2. Once you have an excellent design, do a ton of research on FB targeting, because it doesn’t matter how great your ad looks if it’s popping up for the wrong people. If you write romance, for example, thinks about your readers; what would they list as things they like to do on Facebook (be specific)? Which authors might they list as favorites? Probably they’re women, so target females to avoid wasting impressions on middle-aged dudes are unlikely to read in your genre. Author buzz did most of this for me, so I can’t speak to the specifics of my ad, but hopefully this will give you a start.

3. Encourage people to leave honest reviews, because again, the more people interact with your Buy page, the more the algorithms are going to work for you. I always forget to do this! People post on my author page that they loved one of my books, and I say, “Thank you so much!” Then later I face palm when I realize what I should have said is, “Thank you so much! Would you be willing to leave a review?” For readers out there; please leave reviews for the books you love. It makes such a difference!

Screen Shot 2015-08-16 at 5.58.14 PMAfter about five days of very heavy traffic to the Buy page on Amazon (reason enough to run your FB long enough to gain some traction), Ruthless landed on the first page of Hot New Releases for Romance > Contemporary, and I saw a big spike in sales right around that time. So it pays in more ways than one to get people engaging with your book’s Buy page. There’s no way to know exactly what caused this amazing string of events, but I’m told by those who know more than me that it’s probably a combination of the FB ad, a compelling cover and tag line, good reviews and word of mouth, the kicking in of Amazon’s algorithms, etc. Basically, the more people engage with your book on Amazon – – by buying it, reviewing it, etc. — the more you’re worked into Amazon’s algorithms, and that increases your exposure exponentially.

Lastly, I know there is a camp in trad pub that thinks Amazon is the anti-christ, but I have to be honest; they have been the easiest and best to work with by far, from ease of upload and revision of files to number of books sold (I’ve sold 17 books on Nook and 15 on iTunes, the rest of that 2,000 came from Amazon). My questions and problems (minimal!), have been addressed promptly and pleasantly, and they have really made the whole process so easy.

So, thanks, Amazon! And thank you to everyone who has read, reviewed, and recommended the book. It is so gratifying to see RUTHLESS reach so many readers, and I’m totally DYING to share FEARLESS with you on September 7th.

<3

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08/12/15 Indie , Mob Boss Series , Romance , Ruthless , Self-Publish , Writing # , , , , , , , ,

RUTHLESS on the Rampage!

You guys! It’s 12:09am and I still have A LOT of writing to do before I can go to bed, but I have to give a quick shout out to those of you reading RUTHLESS. After posting last week about how happy I was with my numbers, I’ve watched it steadily climb in the Amazon rankings.

Right now, it looks like this;

 

Screen Shot 2015-08-12 at 12.08.16 AMBasically, Ruthless is killing it at #1,182 Paid in the Kindle Store, #69 in Kindle Store > Kindle eBooks > Literature & Fiction > Contemporary Fiction > Romance#277 in Kindle Store > Kindle eBooks > Romance > Contemporary, and #296 in Books > Romance > Contemporary.

For the record, I was VERY happy when it was hovering around 12,000 overall. This is far beyond my wildest dreams for a book published under a pseudonym in a genre that is fairly new to me.

There are a couple key things that have happened to make this a reality. I’ll share those in a longer post later in the week, but for now, I just wanted to say a huge thank you to everyone who is reading/has read/plans to read RUTHLESS, and for all of you who have spread the word and reviewed the book. And if you haven’t done those things and are willing to do so, I’d be forever grateful.

Now someone pinch me!

<3

 

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07/08/15 Indie , Life , Mob Boss Series , Reading , Romance , Ruthless , Self-Publish , Writing # , , , , , , , ,

Some Like It Hot

You guys! I’m going to have a new book for you — in less than a month.

🙂

And this one is completely different, both because it’s my first full length adult romance (the Shadowguard books were all novellas) and because I’ll be joining the growing list of hybrid authors publishing both traditionally and Indie.  I’ll be going into the details in a later blog post, but the short version is that after six years, seven published novels, six novellas, one TV/book deal that never happened (the book was written, but the TV part was put on hold which also shelved the book), and countless samples, partials, and proposals, I’m anxious to have more control over my career.

Those of you who know me know that I’m prolific, and this will give me the opportunity to publish as much as I want in any genre. All of which means MORE books in MORE genres– starting with RUTHLESS, book one in a three book series.

 

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Two years out of college, Angelica Bondesan spends her time working as a barista, keeping in touch with her prodigal brother, and trying to figure out how to bridge the gap with her father, a wealthy real estate developer.

But all of that changes the night she’s kidnapped. Thrown into a windowless room, Angelica is positive there’s been some kind of mistake — until she meets Nico Vitale.

Gorgeous and frightening, Nico became the boss of New York City’s Vitale crime family after the execution style murder of his parents two years earlier. Since then he’s turned the old-school mob into a sleek, modern army of ruthless men who understand that physical violence — while always an option — isn’t the only way to get what you want.

Now Angel is forced to face the truth;

Her father is not the man she believed him to be.

Nico Vitale is dangerous, possibly lethal.

She is falling in love with Nico Vitale.

 

RUTHLESS will be out August 3rd, and the next two books, FEARLESS and LAWLESS, will be out in September and October respectively. It’s been loads of fun to read and write in a different genre, and I’ve been really impressed with the adult romance I’ve read in the past few months.

Best. Research. Ever.

Although fair warning to those of you who don’t like it HAWT; romance has gotten decidedly more wicked in the past couple of years.

😉

As part of this new chapter (see what I did there?), all of my adult romance will be written under the name Michelle St. James. It will be an open pseudonym, which means everyone will know it’s me, but I hope this will decrease confusion between my adult and YA work. I’ll be keeping the two separate to some degree, although I may occasionally post from the Michelle St. James Facebook page (Like it here to get updates, freebies, etc.) to my personal profile since so many of you follow me there. For now, www.michellestjames.com will forward to this site, and you can also follow the Michelle St. James Twitter profile. The Michelle St. James pages will have content unique to the adult genre including hot guys, adult romance recommendations, and anything else that might not be appropriate for my “mainstream” audience.

You’ve been warned!

🙂

I’ve watched a lot of my friends go Indie and have been so appreciative of the information they have so willingly shared. I’m going to try and pay it forward by being as transparent as possible, so stay tuned for updates on my progress (and some angst along the way, there will probably be angst). I’m considering this an evolution in my career, and I’m so excited to share the journey with you guys!

 

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Michelle Zink is the award-winning author of over seven novels. She lives in New York with too many teenagers and too many cats.
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