Well, I did it. Lawless released last night, bringing my first full-length Indie series to a close. It’s hard to believe less than three months ago I hadn’t even released Ruthless. I was nervous and scared, wondering if I was going to look back on my decision to go hybrid as a huge mistake.
Thankfully, that is NOT how I’m feeling.
Like, at all.
I’ve sold over 20,000 books in less than three months. At least one of the Mob Boss books has been on at least one of the Top 100 lists almost the entire time, and I’ve met hundreds of new readers, all of them passionate and enthusiastic about modern romance. I’ve also met countless Indie and hybrid authors who have been incredibly generous with their information and beyond supportive of this newbie. I lost track a long time ago of the dumb questions I’ve asked along the way, but there hasn’t been a single time that someone hasn’t offered me an answer.
To give you an idea of my progress, here’s a 90-day graph showing you my sales from August 1st when Ruthless released to today.
You have to ignore that REALLY big jump at the end — that was my 2300 preorders for LAWLESS dumping into the system. It makes it look like I wasn’t selling well before, but my sales actually held steady between 200-300 a day from August 10th onward. I had a quite few days where they were over 300 — one where I inexplicably hit 411 — and fewer where I dipped to 175, usually after the 30-day sales cliff that follows a new release. But it’s been pretty steady, with sales of around 6,000 books my first month and close to 9,000 my second month. October will probably see me around 10,000 when it’s all said and done. You can see little jumps in early August and the beginning of September which coincide with new book releases, proving that new content goes a long way toward keeping you visible. I’m very happy with these numbers, even if they don’t grow, but I see no reason why they shouldn’t with a consistent new release schedule.
Financially, this is the best decision I could have made. I’m not going to be quite as transparent here as I was in my last update, but I will say that if you know I’ve sold over 20,000 books in less than three months, and you know I’m typically making a 70% royalty on the Indie side, you know why I am pretty ecstatic. I haven’t discounted my books at all up until now, so they’ve all sold at $3.99.
For the first time in a long time, I feel like my feet are under me, and it’s hard to explain the relief I feel knowing I’ll be paid once a month instead of twice a year (or less if I haven’t earned out) on the traditional publishing side.
But the biggest gain of all is in creative choice. If you’ve been following my posts, you know that I’ve spoken before about the necessity of writing what’s selling when you make your living writing. “Write the book you want to read” is great advice — but not always sound if one must bring home a paycheck from said writing. I’ve always loved the books I write. I pour my heart and soul into every one, and I have a powerful, lasting bond with every character and every story.
But there are other stories. A near-future sci-fi thriller. A coming of age YA novel set against the backdrop of travel on the cheap. A contemporary story about sisters that deals with divorce and mental illness. An adult thriller about eco-terroism. These are all stories that I’ve shelved at one time or another because I was told the market wasn’t ripe for selling them, or that my particular brand wouldn’t support a sale in one of these areas. To be clear; I am GRATEFUL for this advice. The people looking out for me know I make my living writing, and they know I support four people with that income. There hasn’t been much margin for error.
But here’s the thing; the kind of can’t-sleep-I’m-so-excited passion I have for certain projects doesn’t come along every day. It was the way I felt about Prophecy of the Sisters when I was writing it, and it’s a voice I’ve tried to listen to ever since. Having to shelve those ideas because financial concerns forced me to play it safe was hard and sad and creatively demoralizing. Because the financial noose has loosened, I’ll be able to take more writing risks on the traditional publishing side — with the bonus of having an Indie readership who may read those books if they don’t sell to traditional publishing.
I feel like I can breathe again. Most importantly, I’m starting to dream again. Of the books I can write (even if no one thinks they will sell) and the things I can do for myself and my family and others with this bit of financial blessing. I think that’s one of the worst parts about being in survival mode; you’re so focused on getting through it that it’s hard to remember to dream. Dreaming feels like a waste of time and energy when you’re struggling to survive, but what a loss it is when we stop. It’s so wonderful to feel hopeful and excited again — about my writing and about life in general and the opportunities I might have now to travel and write ALL kinds of stories.
That I owe to the people at Authorbuzz who spearheaded the marketing campaign that started sending traffic to my book pages right out of the gate, and to my readers, who have been so lovely and wonderful and excited about these books, and whose enthusiasm has carried me forward through a difficult three month writing schedule. I also owe a thank you to my mom and my kids, because they have been right there with me, game for anything, urging me to take the leap after talking about it for years. Having people who have your back, people who believe in you and cheer for you and make you feel like you can do anything… Well, that makes all the difference.
Now that things have stabilized, my focus is expanding. I have books lined up for both Indie publishing and traditional publishing for the foreseeable future, and I’m working on a schedule for 2016 that will allow me to continue releasing my Indie stuff no more than 6-8 weeks apart with time to work on two speculative projects as well. I plan to attend a few conferences and/or workshops next year, and I’m looking forward to meeting more awesome authors.
On the traditional publishing side, PROMISES I MADE (sequel to LIES I TOLD) comes out November 24th, and my first YA love story, A WALK IN THE SUN, will be out next summer. On the Indie side, THE MUSCLE, my new serial featuring Luca, a character from the Mob Boss series, launches November 17th and will b complete by Christmas. I’m excited to share them with you!
And there’s always more to learn! I’ve found the marketing and business side of Indie publishing to be fascinating (color me surprised!), and I can spend hours reading about it or watching videos or talking to other Indie authors about the things they’ve done. I also need to work on maximizing my exposure on Nook, Kobo, and iBooks, because right now, I’m only selling a tiny fraction of my total there. I have a feeling I’m missing some promotional opportunities and methods for connecting with readers on those platforms, and that’s something I want to be better about. I’ll also be creating a dedicated website for Michelle St. James so I can further separate my two writing names and the books that go with each.
Most importantly, there’s craft, something that has always fascinated and challenged me. I want to continue getting better, and I’m excited to keep working toward that goal. Writing MORE has always been my proving ground, and I’m so very excited to know now that I’ll be able to do so for the foreseeable future.
Thanks for joining me on this crazy ride!
And if you’re curious, you can buy Ruthless, the first book in the Mob Boss series below;
Fearless, the second book, can be found here;
And LAWLESS, the final book is out now;
(iBooks is still in review)